madi’s matcha was born when I fell in love with the matcha ceremony in 2019. madi’s is built on the principles of carefully sourced matcha using the traditional Japanese ceremony ritual. each drink is handcrafted with love and respect.
after taking the time to educate myself on Japanese and matcha culture, testing multiple different matcha from all over Japan, and years of dreaming about madi’s behind the scenes, it’s finally here! I’m so excited for madi’s to be part of your lives because it’s the most magical part of mine.
as a female business owner, it is such a proud moment for me to finally unveil madi’s.
much love,
medina (founder) <3
FAQs
do you sell matcha?
soon xx
do you only serve matcha?
we strive to perfect our matcha menu. we are looking to expand our menu in the future.
is everything on the menu vegan, dairy-free, and gluten-free?
yes, if anything is not, we will indicate it.
where can I find madi’s matcha? is there a location?
madi's is starting as a pop-up cafe and serving the north NJ/NYC area. in the meantime, we are working hard to build and find a space.
can I hire madi’s matcha to cater my event?
yes! email medina@madismatcha.com for info.
what kind of matcha do you use?
the matcha is sourced from uji japan. it is carefully handpicked (first flush) in the spring after being shaded in the sun for 6 weeks. it is ground into a fine powder in the traditional way with granite stones. our first harvest matcha combines different cultivars (gokou, uji hikari, samidori).
how do I attend a pop-up?
follow us on Instagram to get full details. schedule will also be posted on our homepage here.
what makes madi’s special?
each ingredient is carefully curated and sourced. syrups and sweet creams are housemade and our matcha is directly sourced from uji farms. we craft our drinks using proper ceremony methods with respect for Japanese culture.
do you have food or dessert?
select events will serve small bites.
information on matcha
where does matcha come from?
matcha comes from the same tea plant from which all types of tea are derived – camellia sinensis.
how do I determine the quality of matcha?
while it’s not typically easy to determine the matcha quality simply by looking at the label alone, there are four main “sensory cues” one can use to assess the quality of matcha: color, texture, aromas, and taste.
color: higher grades of matcha should have a deep, electric, blue-ish green color as opposed to light, camouflage, yellowish-grey color.
texture: fine matcha should have an ultra-fine texture.
aromas: the aromas of fine matcha should be fresh, sweet, buttery, and inviting to the nose.
taste: when brewed correctly, superior matcha should not taste bitter or astringent.
does matcha contain caffeine?
matcha contains a small amount of caffeine. when brewed in a traditional method, a serving of matcha contains approximately 34mg of caffeine, or less than one-third of that found in a cup of coffee. however, caffeine in matcha works differently in two ways: it is released into the body much more slowly and it works synergistically with L-theanine, a unique amino acid of green tea, to produce a calm-alert effect that can enhance your focus without the jitters.
where is our matcha grown and produced?
the matcha is produced in Uji (hence the appellation ‘Uji Matcha’), the birthplace and the ‘Holy Land’ of this highly-prized tea.
what is the history of matcha?
as one of the most consumed beverages in the world, tea has a long and complex history that spans multiple cultures over thousands of years. matcha has evolved through a fascinating journey that first began in China, and continued via the spread of Zen Buddhism to Japan before it was later assimilated as the centerpiece of the Japanese tea ceremony. now it has attained global popularity to become one of the most unique and highly-prized delicacies of the 21st century.
how is matcha prepared?
In traditional Japanese tea ceremonies, there are two styles in which matcha is prepared – usucha, and koicha. however, in the modern day there are many different ways in which matcha can be prepared – including latte matcha drinks and a range of desserts.
how is matcha grown and produced?
matcha is derived from the same tea plant as all other types of teas — camellia sinensis. the leaves undergo a shading process before they are harvested. once harvested, the leaves are steamed for 15-20 seconds to retain their natural vivid green color. post-steaming, the leaves undergo a drying and destemming process to filter out only the finest parts of the leaves, which is called the tencha. the final step of the matcha process is the grinding of the tencha leaves into a powder. using a traditional stone grinder made from granite stone, the tencha is ground into a fine powder to produce the matcha powder ready to be brewed.
what is matcha?
matcha (抹茶) is a type of green tea originated in China and brought over to Japan in 1191. unlike any other types of tea, matcha is a finely ground powder made from stone-grinding the finest tea leaves from tea trees grown under unique conditions. brewing matcha involves whisking it into warm water, as opposed to simply steeping. thus, the entire leaf is consumed, carrying with it a more sophisticated flavor profile as well as greater nutritional properties than any other types of tea.
what does matcha taste like?
high-quality matcha tastes savory-sweet, vegetal and refreshing. some blends can be marked by nutty, roasted notes, while others can be floral in flavor. high grades of matcha contain more of savory ‘umami’ notes characteristic of shade-grown green tea, and only hints of bitterness, with a long finish that revs on for a few minutes on your palate.